A new fitness studio inspired by Nordic skiing has taken root in New York City, and it doesn’t require snow or ski lifts. NRTHRN Strong, a Scandinavian fitness brand, is officially launching its first permanent U.S. location in Manhattan on Wednesday.
Nicoline Roth, the founder and CEO of NRTHRN Strong, recounted the positive reception the brand received during a summer pop-up in Sag Harbor. “The reception we received in the Hamptons this summer was incredible. People were immediately drawn to the flow, power and results of the NRTHRN Strong modality,” she told The Post.
At the core of NRTHRN Strong is a unique patented machine designed by a medical professional and former cross-country skier. This innovative equipment provides benefits across three key fitness components: cardio, strength, and mobility. Roth believes these facets are essential for longevity in fitness. “These three components are the core of longevity fitness,” she noted.
The machine resembles a walking pad but includes two skis that glide on rails, equipped with elastic resistance bands attached to poles. Users stand on a base and perform a coordinated push-pull motion with their arms. This movement mimics the natural rhythm of the double poling technique, which incorporates powerful leg movements, arm pushes, and an engaged core. Roth stated, “It’s known to be one of the most effective total body workouts that you can do, strengthening the heart and lungs, boosting oxygen intake and building endurance.”
The workout generated by this specialized equipment not only elevates heart rates effectively but also promotes significant calorie burning while minimizing strain on the joints. The machine is versatile, offering more than 50 distinct routines that can be adjusted for various fitness levels through changes in resistance, pace, and movement patterns. Roth elaborated, “It’s able to be adapted to a lot of different people and needs. Out in the Hamptons, our demographic ranged from people in their 20s up to their early 70s.”
While the machine’s design is rooted in skiing, its benefits are applicable to a wider range of sports and activities. Roth mentioned that swimmers can utilize it to simulate their pulling stroke for off-season training, while cyclists and runners can enhance their leg strength and core stability. It has also proven effective in rehabilitation settings and for individuals in wheelchairs. “For skiers, it’s the best type of off-season skiing you can do,” she explained, clarifying that no previous skiing experience is necessary to benefit from the workout.
Inside the Flatiron studio, the ambiance reflects Roth’s Scandinavian heritage, with a design that channels the essence of the Nordic outdoors. The space features clean lines and earthy tones alongside custom lighting that emulates the Northern Lights. A subtle pine scent enhances the natural feel within the urban environment. “The concept is inspired by the ethos of the Nordic lifestyle, so we wanted to bring in some of the elements that make the Nordics unique,” Roth shared.
Additionally, she emphasized the importance of community, saying, “Being out in nature with friends and family is such a big part of what we do in the Nordics, and it’s something I find extremely inspiring. We’ve tried to put that in the studio so you can get that feeling.”
NRTHRN Strong offers three types of classes:
– Signature Strong: High-intensity intervals on the ski machine combined with floor work targeting the core, glutes, and arms.
– Sculpt: A slower-paced format inspired by Pilates, focused on sculpting and balance with an emphasis on mindful breathwork.
– Cardio: A high-energy interval session aimed at enhancing stamina through rapid sprints and powerful movements.
Roth remarked, “With our patented machines, we’ve brought the powerful, full-body movement of cross-country skiing indoors. It’s a dynamic, year-round workout that builds strength, endurance and mobility, allowing our community to train like athletes in the warmth and energy of the Flatiron studio.”
Membership options are available starting at $336 per month, although prices will eventually increase to $480. For those hesitant about a long-term commitment, NRTHRN Strong offers a $19 drop-in introductory class. Roth encouraged prospective members with high expectations, saying, “You will come in and say to yourself, ‘I have used muscles I didn’t even know that I had.’ I hear on a weekly basis from our first-timers that this is so different from anything they’ve ever tried before, but in a very positive way.”
